It may sound elementary, but many clubs still do not adhere to the golden rule of locker room maintenance: Keep it clean! No matter how luxurious the accommodations, when members see water on countertops, trash cans full or towels strewn across the floor, they are left with an impression of poor service and poor attention to detail. Remember that in a service-driven business, it is the small touches that often speak loudest to customers.

“If you’re going to have clean locker rooms, it means you’re going to have to police them,” Lavoie says. This means having one staff member inspect and straighten the locker area every hour. Trash should be emptied, counters should be wiped down, mirrors should be cleaned and there should be no water or towels on the floor.

Everything should also be in good working order, meaning there are no jammed lockers, dripping faucets, stopped toilets, broken shower heads or burned-out bulbs.

Any maintenance problems should be fixed as soon as possible, and proper signage should be posted to let members know you are aware of the problem.

The area should also be disinfected daily and vacuumed at least once a day, depending on use.